Author: Neville

Elena Lavagni reveals the importance of both in a post lockdown era.

As we anticipate the relaxation of lockdown, we have been thinking about how the business will operate and what our new normality will entail. Our clients have always been at the forefront of our business but in these uncertain times customer care, one of the hottest buzzwords in the business scene will become paramount. Often the lines get crossed and it’s important, now more than ever to differentiate customer care and customer service.

So what is the difference?

Customer care is what we do thinking about our client. Ultimately it embodies how well customers are taken care of whilst interacting with the brand. It’s the sentiment beyond the tangible, customer care is how we look after our customers by listening to their needs and offering the correct solutions. Ultimately creating an emotional connection with the core of our business.

Customer service on the other hand, is how we treat our clients when they walk into the salon. Increasing customer satisfaction is the aim of customer service. It’s about providing the customer with the correct information and assisting them to provide them with the best product or service suited to them. Ensuring they had a wonderful experience during the time they were with you.

The combination of both is essential to building long term loyalty and satisfaction.

At Neville, every service and product offered is with the Neville client in mind. We don’t offer services because they are trendy. We offer them because we know she needs them.

Understanding our clients will most certainly help us navigate through the difficulties that lie ahead. We know that our client is psychologically strong, she has a life and most importantly she knows what she wants. She is in control.

The salon was built on customer care and more than ever we will have to focus on this.

Offering consistency on the client journey will have to become second nature.

April is Stress awareness month and below you can find the list of different ways a visit to your hairdressing salon can help to ease your state of mind and help you relax. Believe it or not, there’s something particularly therapeutic about speaking to your hairdresser while having your hair done.

Many people battle with daily stress and anxieties. Whether it is from a high-pressured job, major life change, or personal difficulties, stress can cause both physical and mental effects on a person. Visiting your hairdressing salon can be incredibly beneficial if you are looking for a short-term way to take a break from your everyday life and relax.

Elena Lavagni highlights some of the reasons:

Time for yourself

The first thing that can make the visit to the hairdresser a really calming experience is the act of pampering. Taking some time to look after yourself is important and who better than a hairdresser could make you feel this way? If you are feeling overwhelmed with your daily life, juggling kids and a nagging husband/wife, a visit to the hair salon can be the perfect opportunity to reconnect with yourself and breakaway from stress. Looking a million bucks at the end is just an additional reward.

The surroundings

The atmosphere in the salon can also be really soothing and therapeutic. The music that is playing or the friendly conversations that are taking place can give someone a much-needed break from your worries and stresses. The environment is also a place where you can find comfort because other people are going through similar struggles, have similar goals, and share similar stories and decide to give themselves some time.

Good Hair, Good Mood

The physical act of getting a haircut is also as incredibly relaxing and calming. Taking some time to focus on oneself and engage in such a meaningful act of self-care can be incredibly beneficial and will give someone that boost of confidence to tackle life with a renewed sense of strength. Most of our stress is carried unconsciously, and while a new hairstyle won’t dissolve your worries, it can certainly provide you the confidence required to tackle your struggles.

An Escape from routine

Finally, catching up with a hairdresser and engaging in conversation is a great way to escape from the world. It can be an important time for someone to talk through whatever is causing their stress and even just lighter, casual conversations can be relieving. As well as the momentary relief from loneliness.

Visiting a hairdressing salon can be a beneficial and enjoyable way to take a break from daily stress and anxieties. Through the atmosphere and conversations, someone can gain the strength to keep going on and get through any obstacles.