Jimmy Paul RTW at London Fashion Week for ON|OFF

How to achieve the look:
  • The Jimmy Paul x Hello Kitty was inspired from the 60’s with a key focus on volumes. Each model was given an individual look that best suited their face shape.
  • All models were prepped using L’Oréal Tecni Art Pli to give hold and allow us to mould the hair into big voluminous shapes.
  • Bridgette Bardot inspired most of the hair looks.
  • Each look required loads of backcombing at the roots.
  • We used L’Oréal Tecni Art Super Dust to secure the shape and allow us to manipulate the hair.
  • To finish the individual looks, L’Oréal Infinium hairspray was applied as a subtle mist to give shine and hold.
  • Red Ribbons were then added to each look to tie in the looks together.

Lead Stylist : Jack Merrick-Thirlway

Doris Kath RTW at London Fashion Week for CSM

How to achieve the look:
  • Prep hair using L’Oréal Tecni Art Pli.
  • Create a centre parting and smooth out hair using big brush, leaving the hair natural at the roots.
  • Once smooth, continue centre parting down to baseline and clip one side away.
  • Make a plait with length of one side starting at occipital bone and continue down to end of length making sure the plait sits on centre line.
  • Secure with elastic.
  • Repeat on opposite side so that the two plaits sit side by side.
  • On the underneath of plaits, thread elastic between both sides and secure plaits together.
  • Pull some loose strands of hair around front hairline to leave softness and finish with a light spritz of l’Oréal Infinium hairspray for hold.

Lead Stylist : Jack Merrick-Thirlway

Celia Kritharioti FW19-20 at Paris Haute Couture

How to achieve the look:
  • Prep the hair using L’Oreal Professionel Tecni Art Pli
  • Smooth the hair backwards with middle parting
  • Scrape the hair back into a low pony tail and secure with elastic
  • Twist the hair into a tight flat bun and secure with grips and pins
  • Finish off with a light mist of infiuniun soft hold hairspray and some L’Oreal Professionnel Tecni Art Fix Design

MITHRIDATE AW20 AT LFW

How to achieve the look:
  • Prep the hair using lots of L’Oreal Professionnel Tecni Art Pli.
  • Find side parting and blowdry flat until smooth and shiny.
  • Run through with Balmain hair straighteners to give shine concentrating on lengths and ends.
  • Spritz the hair with L’Oreal Professionnel Infinium hairspray for control.
  • Using a Neville brush pull the hair back to the occipital bone and tie firmly in place using elastic.
  • Once secured, run the Balmain straighteners over the lengths once again.
  • Wrap one piece of hair from length around the elastic and secure with grip.
  • Heat a pump of L’Oreal Professionnel Tecni Art Liss Control Serum between your palms and smooth over top section for extra shine.
  • Finish with a light mist of L’Oreal Professionnel Infinium hairspray.

Rami Kadi SS/19 at Paris Haute Couture

How to achieve the look:
  • Prep the hair using L’Oreal Professionnel Tecni Art Pli and L’Oreal Professionnel Tecni Art beach waves to create a dusty effect
  • Create several braids using a triangle section pattern
  • For more intricate detail add smaller braids on either side of the larger braids or split the main braids into smaller braids
  • Secure with small elastics
  • Finish with a light application of L’Oreal Professionnel Tecni Art Super Dust or L’Oreal Professionnel Tecni Art Morning After dust for a lived in texture

Guo Pei SS/19 at Paris Haute Couture

How to achieve the look:
  • Prep the hair using L’Oreal Professionnel Tecni Art Pli or L’Oreal Professionnel Tecni Art messy cliché to create a matt effect
  • Rough dry without smoothing the hair out, to create natural texture
  • Taking diagonal sections, barrel tong the hair away from the face and away from the hairline to the crown
  • Create a small pony tail above the crown and secure with elastic
  • Backcomb the remaining hair and build and mould the shape securing with elastics and pins
  • Apply a light mist of L’Oreal Professionnel Infinium hairspray strong hold to secure
  • To finish the look apply L’Oreal Professionnel Tecni Art Density material onto the hairline

Neville Salon create the hair Look for Antonio Grimaldi using Davines

Get the look:
  • Step 1: Prep the hair using Your hair Assistant blowdry Primer
  • Step 2: Create a clean centre parting using a pintail comb
  • Step 3: Back comb hair slightly above the ear to create a soft shape and secure into a ponytail
  • Step 4: Apply a light mist of this is a medium hairspray to secure look
  • Step 5: Straighten the ponytail using hair straighteners and wrap a small piece of hair around the ponytail to hide the elastic
  • Step 6: Optional – Using Glue apply feathers into the ponytail