Customer care vs Customer service

Customer care vs Customer service

Elena Lavagni reveals the importance of both in a post lockdown era.

As we anticipate the relaxation of lockdown, we have been thinking about how the business will operate and what our new normality will entail. Our clients have always been at the forefront of our business but in these uncertain times customer care, one of the hottest buzzwords in the business scene will become paramount. Often the lines get crossed and it’s important, now more than ever to differentiate customer care and customer service.

So what is the difference?

Customer care is what we do thinking about our client. Ultimately it embodies how well customers are taken care of whilst interacting with the brand. It’s the sentiment beyond the tangible, customer care is how we look after our customers by listening to their needs and offering the correct solutions. Ultimately creating an emotional connection with the core of our business.

Customer service on the other hand, is how we treat our clients when they walk into the salon. Increasing customer satisfaction is the aim of customer service. It’s about providing the customer with the correct information and assisting them to provide them with the best product or service suited to them. Ensuring they had a wonderful experience during the time they were with you.

The combination of both is essential to building long term loyalty and satisfaction.

At Neville, every service and product offered is with the Neville client in mind. We don’t offer services because they are trendy. We offer them because we know she needs them.

Understanding our clients will most certainly help us navigate through the difficulties that lie ahead. We know that our client is psychologically strong, she has a life and most importantly she knows what she wants. She is in control.

The salon was built on customer care and more than ever we will have to focus on this.

Offering consistency on the client journey will have to become second nature.

Personality Matchmaking

Personality Matchmaking

Studying psychology at university taught me firsthand the importance of understanding an individual’s needs and tastes, and business is no different. In order to provide a good service to our clients we need to understand them and their needs. Once we have this understanding we can do what we love doing and what I call personality matchmaking. For those wondering, I don’t run a dating company on the side, rather I try to pair each client with a stylist whose personality will resonate with them. Personality matchmaking is one of the key aspects of the business for me. I truly believe that enabling a great rapport between the stylist and the client will create great results and will ultimately make the client feel good and happy. To find someone that truly understand you especially regarding your hair and beauty is super important, not only for your own confidence but also for your sanity.

Being good at what we do is not only providing a wonderful haircut and colour service, but it's also been able to give that little extra. I like to spend time developing relationships with my clients and learning more about them, it allows me to create suitable matches to give each client the experience they deserve.

Personality is the first point of call when it comes to hair stylists and I take that into consideration from the recruitment process. The first thing I ask my receptionists before interviewing a potential candidate is - what’s their personality like? 99% of the time I am look for something different. Ultimately, we can only teach the hairdresser how to do hair and the craftsmanship behind it. Their personality is a result of their personal journey and life story. Providing the match make is a success, the stylist will give you their heart and their soul. I am so lucky to count such a vast number of hairdressers from my team whose personalities can click with anyone.

Individualism

Individualism

The buzz word for this week is #individualism. Individualism is the ability to adopt individualistic values, recognize your hairdressers for their unique skills rather than rewarding a group. Many salons owners are scared of it. We as an industry are highly dependent on creativity, if we look after our hairdressers as individuals they will be much more creative than if you address them as a collective group. Most people want to be seen as individuals and want to be respected for their individual talents.

This philosophy is prevalent in all aspects of our society, you just need to look: being a single parent, traveling alone or living alone is no longer taboo. An individualistic culture at work promotes creativity and innovation, boosts engagement and motivates people to do their best. Your team will be proud of their accomplishments and will strive to achieve their best knowing that. We have always run our company on individuality. For some of us everything comes at a cost but isn’t it better to create a dynamic skilled hairdresser that leaves you in 5 years’ time than a hairdresser that will follow the flow but stay with you forever. Think like a football coach .. shift your mind .. it’s time to make change.

Personality Matchmaking

Elena Lavagni reaveals why personality matchmaking clients and stylists is key to a successful business.

Studying psychology at university taught me firsthand the importance of understanding an individual’s needs and tastes and business is no different. In order to provide a good service to our clients we need to understand them and their needs. Once we have this understanding we can do what we love doing and what I call personality matchmaking. For those wondering, I don’t run a dating company on the side, rather I try to pair each client with a stylist whose personality will resonate with them. Personality matchmaking is a key aspect of the business for me. I truly believe that enabling a great rapport between the stylist and the client will create great results and will ultimately make the client feel good and happy.

I like to spend time developing relationships with my clients and learning more about them, it allows me to create suitable matches to give each client the experience they deserve.

Personality is the first point of call when it comes to hair stylists and I take that into consideration from the recruitment process. The first thing I ask my receptionists before interviewing a potential candidate is - what’s their personality like? 99% of the time I am look for something different. Ultimately, we can only teach the hairdresser how to do hair and the craftsmanship behind it. Their personality is a result of their personal journey and life story. Providing the match make was a success, the stylist will give you their heart and their soul. I am so lucky to count such a vast number of hairdressers from my team whose personalities can click with anyone.