Throughout the month of September Redken hosted a UK Instagram competition with the infamous Behind The Chair social account inviting colourists around the country to share the very best of their colour transformations using the #redkenxbtc.
Seniz Alkan – Colour Director, who began her career 18 years ago when she started working a Neville Hair & Beauty is a huge fan of the Redken products and jumped at the opportunity to enter the competition.
Having trained as a colourist at the salon and having since worked her way up to Colour Director at the salon, Seniz’s experience has enabled her to develop many colour techniques influenced by her work travels around the globe.
Seniz never stops learning and developing colour trends, and she regularly travels to Los Angeles where she has visited top salons including John Barrett, Tracy Cunningham and Ramirez Tran where she met top colourist to the stars Anja Burton 8 years ago.
Anja and Seniz have since worked together on creating a new variation to the classic Ombre/ Balyage, the Ombralayage, which is exclusive to Neville Hair & Beauty.
Ever the innovator, Seniz, who practices from her own ‘Colour Pod’ at the salon, has created trend after trend seen on the likes of London’s top press, including her new Silhouette Slicing technique she pioneered Spring 2020.
It was in her new Pod that Seniz bleached her client Bria's hair to platinum blonde. A winning look according to Redken and Behind The Chair who awarded Seniz with second place.
Alkan says; "Bria has very fine and brittle Afro Caribbean hair but she was keen to undergo a drastic colour transformation. After our initial consultation we agreed that a platinum blonde would be the ultimate colour for her. To achieve this colour, I used Flashlift with Bonder + 20 Vol to enable me to leave the bleach on as long as I could without compromising the condition of her hair. This mixture meant I was able to lift all the undertones and unwanted colour and achieve the brightness necessary for a platinum blonde. We then proceeded to tone with 9B + 9V + 9P in equal amounts leaving the toner on for 15 minutes on dry hair. It’s important the toner is applied on dry hair for maximum absorption."