The importance of investing in your hair

Delilah Belle for Pheonix Magazine. Hair by Jack Merrick Thirlway

Delilah Belle for Pheonix Magazine. Hair by Jack Merrick Thirlway

In a time of uncertainty like today with an impending recession, wars, debt crisis, inflation, energy and food shortages, as well as a disrupted supply chain, holding on to our hard-earned cash is a priority for most.

Choosing where and how to invest has become a necessity and a reality that applies also to our beauty routine.

I have been working in the hair and beauty industry for over 20 years and have noticed over that time frame, that beauty consumers invest in the service (whether it be a good colour or hair cut) but then fail to invest in the routine that will permit them to maintain and extend the lifespan of their hair investment.

Whether it’s picking up a supermarket shampoo or skipping the much-needed maintenance conditioning treatment out of ease or lack of time, we omit that these actions have drastic consequences to our hair and counter the effects of the initial investment.

In a world where we are buying the correct products for our cashmere sweaters to maintain its quality and softness, why do we not have the same approach to hair?

Take supermarket products for example, which are often white labelled, they are cheaper for sure, but the quality of active ingredients in these products are poor. In order to nourish the hair, it’s important to use products which are catered to your hair type but are also dense in active ingredients. The more active ingredients your shampoo contains the more expensive the product will be. It’s important to remember that you should treat your hair with the same care and attention as you would your skin. Ultimately, you need a product that repair the hair from the inside out as opposed to just coating the hair shaft. You will also notice that when using a better-quality product of superior quality, you won’t need to use as much of the product and will notice that your hair will improve vastly over time.

I often think of supermarket products as band-aids for the hair, they cover the scar, but they don’t really help diminish it. Amongst the best active ingredients on the market, I favour macadamia, aloe Vera and pro-vitamin B-5 amongst others. These help the internal structure of the hair by restoring strength, elasticity and shine, which are vital components of healthy hair. The ingredients we should avoid at all costs are formaldehyde, methylene and sodium chloride, I call them hair-nemies.

With that in mind, at Neville Hair and Beauty we have created a bespoke 3-step approach to help you get the best out of your hair.

Begin your haircare journey with one of our experts. Choose your preferred time and we will pair you with the stylist that best suits your needs.

Read about our personality matchmaking technique here.

During your conversation, your stylist will get a better understanding of your concerns and goals and will also assess your hair in order to provide you with a bespoke plan for your best hair yet.

We understand first hand that in order to achieve your full hair potential your goals need to be set together. When designing the haircare plan, your stylist will take into consideration lifestyle, budget and hair requirements, including aftercare, so that you can enjoy the results in a set time frame.

Let us not forget that if you go to your trusted stylist, they know your full hair history and will take all these factors into consideration when recommending the best course of action for you.

Most people believe that hairdressers try and sell you products because they are asked to, but the reality is that using the correct products on your hair makes their job a lot easier, but not only, yours also.

When I investigated why many clients choose not to buy products in the salon, it came to my attention that is down to a lack of transparency in pricing. Savvy clients rightfully say that they could buy the same products on platforms like Amazon or Look Fantastic at a lower price. Unfortunately, what people don’t realise is that prices are imposed to us by the brands, who then hold different deals with different platforms, hence the favourable rates to big buyers.

To tackle the complexities of pricing and maintain a certain level of transparency, at Neville Hair and Beauty we have decided to offer our clients an affiliates format on our e-commerce. The term affiliate is used primarily to describe a business relationship wherein one company owns less than a majority stake in the other company's stock. On this occasion we decided to partner with Amazon, to ensure and guarantee our clients with the most competitive pricing on the market.

And with that in mind, you can transform frustration with reassurance next time your trusted stylist recommends products that they know will work with your hair. They really do have your best interests at heart. For them it’s vital that you can replicate that feeling of wellbeing at home too.