THIS is London… Neville and Palmer Harding at London Fashion Week

THIS is London..Neville’s home city

..and that is exactly what I like to shout from the top of my lungs every time we embark on the slightly mad but also highly original showcase circuit at London Fashion Week. And if our home-grown fashion week is all about discovering and nurturing young designers, my team and I can say the same – we take no greater pleasure than working alongside those bright stars of the future.

The hair-style that Stephen Low, the head of Neville’s team, created for the ‘Antipodium’ presentation at the Swiss Church in Covent Garden was inspired by David Bowie’s ‘Life on Mars‘ video and it was all about re-working modern style mullets. The cast of models was purposely androgynous but to actually create those effortlessly messy, just-out-of-bed curls was fairly laborious. Only the hair-stylists know how much effort goes into a seemingly effortless look. It’s the same for so called ‘nude’ make-up. It’s never easy and it’s hardly bare. It’s all about ‘dressing’ and ‘camouflage’. And ‘touching’ and ‘re-touching ‘ until the model gets into that spot of million flashbulbs…

As for the look for the Palmer Harding SS15 collection, it was once again a matter of seamless simplicity and hair that looks healthy and freshly blow-dried with almost invisible structure. It’s the hair-style that worked beautifully with a very diverse cast of models chosen for this show and most fittingly with Jan Stimple, who has proved us all that a good model doesn’t have the sell-by-date.

As a beauty and a lifestyle blogger myself it took me a little by surprise the the majority of media coverage from backstage at London Fashion Week focused so much on established names in hair-dressing and the rest was mainly under the umbrella of big hair-sponsors, such as Tony & Guy or L’Oreal Professionals. There were some reports where the creative work of hairstylists wasn’t properly credited nor described as it wasn’t relevant to the catwalk look. As much as LFW is a renowned design talent incubator, London is also a fashion hair-dressing capital of the world. Our fashion week should also serve as a breeding ground for the hair-stylists and a source of inspiration for the young-wannabes. And it’s not always the most important thing to get to the biggest designers to style. The best work always shines through and in the case of Stephen Low and my team, sometimes appears on the British Fashion Council’s Twitter page as the most representative.

Elena

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