Neville at Vietnam Fashion Week with Asian Couture Federation

 In Celebrity at Neville, Fashion Show, Press

Elena reveals the backstage styling secrets and catwalk creations from the Neville Hair & Beauty team’s adventures in Vietnam…

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‘As regular readers of our blog and followers on social media know, I’ve taken the Neville/ELSL styling teams on a beautiful and unusual journey in the past two years…

Ever since we were appointed for the 2013 Singapore /Fide Fashion Weeks  as sole Hair sponsor, Neville Hair & Beauty has been not only working with top international designers, but also continuing our collaboration with them around the world. And it seems that with our latest high-profiled Asian adventure, we’ve completed the full circle. What we’ve achieved at the latest Vietnam International Fashion Week was not only the continuation of our partnership with the Asian Couture Federation and their member designers but, as this journey started to unfold, something that has made all our efforts and hard work recognised and worthwhile.

It was also interesting to observe that whilst we were in Vietnam, the rest of the elite fashion-pack had a similar idea –as they all descended to Seoul, South Korea. This also proved that my instincts in pursuing Asia and the Far East in particular, and much earlier than the current trend, ( we’ve already worked with Korean designers and ACF members in Seoul, Paris and  New York) were correct, especially when it came to hair-styling for the shows.

Working in Vietnam also involved  the new creative challenges for my team and our lead stylist, Stephen Low, bringing us the honour of collaborating with some outstanding couturiers such as Dubai based Ezra Santos, a doyenne of Japanese bridal couture; Yumi Katsura (who chose the Vietnam event to celebrate her 50th anniversary); the inspirational  Indonesian designer Sebastian Gunawan as well as the iconic Alta Roma’s Renato Balestra.

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Vietnam has also seen the continuation of our collaboration with Julien Fournié on the first night of this international fashion week where, in a matter of hours, we re-created the elaborate hair look of his SS15/16 collection, premiered earlier this year at Paris Haute Couture Week.

This couture collaboration went on to grace the cover of Harper’s Bazaar Vietnam with a new twist to the entire look executed by one of my top stylists, Cristian Pignatta, who also led the hair- team at Thuy Nguyen’s VIFW show, the first in his 12 year career with us. Another member of my Vietnam team, Jack Merrick-Thirlway, went as far as to ‘lead’ two shows; a Vietnamese uber-cool ‘I Hate Fashion’ brand as well as the students of Parisian, Atelier Chandon Savard college, who have participated  at VIFW for the second time.  Which is, actually, the true beauty of these international fashion events and collaborations, where professionals meet in the most creative of environments but also test their capabilities to the maximum. It also gave us the opportunity to head the team of L’Oreal Professionals Vietnam and their hard-working stylists who have worked alongside us tirelessly and throughout the entire fashion week, adding to our ever increasing portfolio of global backstage partnerships.

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For somebody who has seen the ‘back’ of every show that my team has done on the world stage, I often get asked about hair-trends and style-directions by the professional media, who much of the time don’t gain a true idea of why we have pursued this line of work in the first place. And then there are the events such as Rihanna wearing the Guo Pei gown at the Met Ball and our quest becomes apparent and relevant!

In pursuit of excellence and a desire to work with the world’s most accomplished couture houses, I have taken my styling team around the globe to work with the world’s most creative designers and artists, giving them the wildest creative remit ever. In Vietnam this also meant that the Asian Couture Federation (where Chinese couturier Guo Pei is a senior member) has decided not only to award us but also to recognise my team as ‘Couture Coiffures’. And that just makes the full circle in our incredible journey so far and in my case – a full and happy heart.’

Until next time,

Elena

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